Branding, Visual Identity & Content Creation

For Trillium, a concept store in CDMX that combines a plant shop, café, and creative workshops, we developed a full brand identity inspired by the harmony of its namesake plant and its three founders. The logo uses negative space to form a plant pot, with three leaves symbolizing growth and partnership.

The identity is built around an earthy palette, art-nouveau-influenced typography, and botanical graphic elements applied across packaging, signage, merchandising, uniforms, and printed materials. We also developed the creative direction for social media, photography, video, and editing, to reflect the calming, nature-driven experience of the store. The result is a warm, cohesive brand that captures Trillium’s essence: a welcoming space where nature, community, and creativity come together.