Branding, Brand Strategy, Storytelling, Photography, Video, and Art Direction.

Esáin Beauty is an Image Studio where its founder Adriana Esáin and her team, bring an integral experience on personal styling services. We developed a unique and creative strategy, where we choose Karla, a "Beautiful" woman, to live a transformation (from inside to outside).

To make the brand stand out, we created a positive campaign that communicates "beauty" in a completely different way. The objective was to get closer to the target audience and achieve a personal connection with a high engagement to position the brand successfully. Our strategy: "Humanize the brand."

We showed the brand's human side on social media, how they work, their mission, their vision, and, most importantly, their values. We wanted to open up the brand and be transparent so that its audience understands the “reason” behind what they do and get to know the brand itself and the people behind it.

We developed several materials for social media, such as images and videos. And we gave more visibility applying the arts to exterior billboards.

Art Direction: Adriana Arriaga. Photograph: Rodolfo Huerta. Makeup: Andres Barbosa