Branding, Photography, and Web Design

For Affinity Talent Solutions, a newly launched HR and recruiting firm backed by over 15 years of industry experience, we developed a complete visual identity from the ground up. The project included the creation of the logo, color palette, iconography, typography system, stationery, website, photography, and branded merchandise.

Our goal was to translate Affinity’s mission, connecting companies with exceptional talent, into a brand that feels both confident and approachable. The result is a sophisticated visual language where precision meets warmth: deep blues convey trust and professionalism, while golden tones highlight opportunity and optimism. Working closely with founder Annie Alcobe, we shaped a brand that reflects her strategic approach and genuine passion for people. Her trust and collaboration throughout the process were key to achieving a cohesive and meaningful outcome. The result is a modern, elegant, and functional brand ready to position Affinity Talent Solutions as a trusted partner in human capital for years to come.