Branding, Editorial Design, Web Design, Social Media, Photo and Video Production, and Art Direction

Brenda Wellness is a brand created by Mexican fitness coach Brenda Madero to share her experience with the FASTer Way to Fat Loss Program and encourage more woman to become the best versión of themselves. We worked hand in hand with Brenda to develop a vibrant and attractive brand that makes the audience feel energized and motivated to start their wellness journey.

We incorporated nods to the original FASTer Way brand to tie everything together, but we also established a brand unique enough to stand on its own. ​​​​​​​During the second phase of the project we produced a series of videos that would convey Brenda’s message in a more straight forward way. We also had a complete photoshoot of several days to capture the essence of the brand in it’s different facets. All this material was essential to the development of the website and the social media strategy.