Branding, Art Direction, Web Design, and Social Media

Cloud 9 is a new wellness center concept brought to life by the same minds that developed NUBE Hospitality. Its main focus is on healing inside and out to live a life with more purpose. We focused on their core values to create a strong branding identity that feels ethereal, classy, and peaceful. We used desaturated tones taking inspiration from nature, more specifically from the earth and the water.

Though our main logo is focused on typography, we also designed an icon using a geometric 9 symbol in a circumference. This icon seems to be intertwined with itself, becoming a metaphor for energy and life. We applied this same icon in a soft texture on the background to provide the branding with al title bit more life and richness.