Branding, Editorial Design, and Art Direction

Aurora León came to us with a dream of producing a book in which she can share her recipes and advice based not only on science but also on her experience. Aurora is Vice President of the Mexican Federation of Sports Nutrition, AsDeporte Elite Triathlon Team Nutritionist since 2018, and Co-host of "Comer Para Ganar" - a nutrition and sports podcast since 2020.

Over the last 6 months of working closely with Aurora, we got to see the dedication and hard work that Aurora has put into this project. The book is a compilation of her best recipes and facts based on her experience that ensures the best results as a high-performance athlete. We were in charge of the Logo and Branding development, color palette, editorial design and creativity, layout, and printing file delivery.