Branding, Packaging Design, and Web Design

Macory is a Mexican company created to offer products with the highest quality with natural ingredients. They currently only sell amaranth wafers to the public, but they have plans to add more products to their catalog in the near future. With all this in mind, we developed a brand full of color that reflects not only the quality of their products, but also the variety of flavors and products that they will offer.

The logo is inspired by amaranth grains and we always use it in black or white, this way we have the flexibility to use it with any of the products along with our wide color palette. In addition to the color code, we have developed icons, both for each flavor and for storytelling, that make the brand easier to read and are easily recognizable. The packaging is simple and minimalistic as we wanted the products to be stars.