Branding and Art Direction

Beluga Market is a new concept market in the heart of Zona Diamante at Acapulco, Mexico. It is meant to gather designers, artists, creatives, and entrepreneurs in a single place to coexist. We designed a simple and minimalist logo that represents the essence of the market and the room. Its simple typeface is strong and elegant, yet it is flexible enough to coexist with the other brands that inhabit the marketplace.

The color palette and textures are directly inspired by the relaxed and tropical atmosphere of Acapulco. The traveling palm icon works as a secondary element and reference for Beluga Market. The green and silver color scheme keeps the brand feeling fresh and high end at the same time.