BRANDING & DESIGN

Synergy is a new Learning Center focused on the development of children, applying new and advanced teaching methods. We strived for balance between designing kid friendly oriented brand and giving education the importance and weight it deserves. The colorful logo created by our team is clean and attractive, with a segmented-rounded font inspired by building blocks. At the same time, the icon grounds the themes contained within the identity of the brand, using negative space to reinforce the importance of nurture within learning spaces. 

The branding and creative direction for the brand balances the use of a diverse color palette with a minimalist approach resulting in an attractive and fun brand. The use of imagery such as birds and leaves adds and extra layer of meaning as it projects a natural and organic approach to the brand's methods.