About

 
 

We are a creative studio specialized in brand strategies, based in Mexico City and operating worldwide. We aim to offer our clients unique solutions that position them as leaders within their market. For more than 15 years we had created brands that stand out and build meaningful relationships. We strongly believe design isn’t just about making things look appealing, or just about usability, or even just delight; it is about creating great designs with meaning and impact in the world.

Our team of collaborators are professionals and experts in different fields of branding, marketing, digital, graphic design, industrial design, and architecture, together we create smart brands with high standards of quality and creativity, with the certain that our work will last for many years to come.

 
 

 

OUR TEAM

Our team is driven by support and respect, we are constantly learning from each other. We embrace our gifts and honor our responsibilities.

 

Adriana Arriaga | Co-Founder and Creative Director

Adriana is driven by a deep passion for design, she strongly believes that if you love what you do, success will follow. She's in charge of building new concepts with the highest level of detail and creative expression. For her, being a creative director has been a constant learning process, a journey where keeping the team inspired, and in a good place mentally means success.

Arturo Noriega | Co-Founder and CEO

Arturo is a very detail-oriented professional with an eye for the big picture, expanding the company’s reach through strong relationships and multi-disciplinary projects. With more than 25 years of experience in the events and exhibition industry, he’s in charge of leading the team through new projects and challenges. For him, strong work ethics and a positive environment are the key to a successful studio.

Diego De La Cruz | Animation & Graphic Design

With only 5 years in the industry, with a great passion for everything related to design and art, Diego knows that he was born to be in the creative world. He also likes to read, cook, and go to the movies. He knows that one day he will be an Oscar winner. What he enjoys the most is creating stories and entire universes through design.

Gladis Cruz | Sales & Project Management

Gladis has always been passionate about fulfilling herself as a professional and a mother. In her free time, she enjoys listening to music. Her secret skill is reciting “Cars” movies by heart. Someday she plans to write a book. After more than 14 years in the industry, what Gladis loves the most is interacting directly with the clients.

Luis Enrique Ramírez | Operations

Luis has always lived under the motto of enjoying life. In his 15 years of experience, he has enjoyed being alongside clients and working at expos. His hobbies include textile design, watching movies and series, and one day he hopes to become a great barista or even join a rock band. As an expert screen printer, he has created various designs for clients and events.

Vicente Durán | Graphics

For almost 18 years, Vicente has enjoyed the entire production process. From printing graphics to final application on the stands. He says that the greatest satisfaction is the amazement of clients when they see a finished project. What he loves the most is riding a bike and seeing his children happy. In some other life, he would’ve been an aeronautic engineer.

Esteffani González | Architecture & Interior Design

Esteffani is passionate about interior design and architecture; with 8 years of experience doing commercial interior design. She loves meeting new challenges and learning from them. She also enjoys going on trips, having new experiences, and reading while drinking a great cup of coffee. Her great dream is to live in Barcelona and get to know each corner of the city.

Sergio Ponce | Industrial Design

Graduated as an Industrial Designer, Sergio also considers himself a gamer at heart. He has over 22 years in the industry where he has discovered his passion for 3D modeling and creating objects out of thin air. His hobbies include music, dancing, and reading. A few years ago he used to ride a chopper motorcycle. Someday, Sergio hopes to compete as an F1 racer.

Rodolfo Huerta | Photography & Video

Rodolfo has more than 20 years of experience. For him, by capturing a moment time stands still, you become more observant and more aware of details and the world around you. He is a fan of architectural photography and it may not be too late for him to study architecture. His hobbies include martial arts, online FIFA tournaments, and analog film photography.