Concept Development, Creative Direction, Branding, Storytelling, Editorial Design, Packaging Design, Photography, Spatial Design, and Culinary Concept Development

Raqueta Restaurante was developed as a hospitality rebranding project where multiple creative disciplines came together to refresh the restaurant’s overall concept and experience. Located within Club Raqueta Cumbres de Santa Fe, one of Mexico City’s most exclusive residential areas, the project reimagined the brand through a warm, natural visual identity that balances elegance, comfort, and contemporary sophistication.

The refresh extended across editorial design, packaging, label design, uniforms, signage, photography, branded applications, and tableware selection, turning every detail into part of the brand experience. Developed alongside SCCAB Consulting, the project also encompassed the culinary concept, menu development, and a gourmet retail concept, creating a cohesive dialogue between the visual identity and the food experience.

In collaboration with Dos Piedras Studio and Adriana Cadena the interior concept was designed to create an inviting and contemporary atmosphere fully aligned with the renewed brand vision.

Photography: Rodolfo Huerta

Culinary Concept: SCCAB Consulting

Interior Concept developed in collaboration with: Dos Piedras Studio and Adriana Cadena.