Stand Design, Architecture, and Product Exhibition.

For Expo ANAM 2026, we designed a large-scale stand for Unilever inspired by the energy and global impact of the FIFA World Cup, reinforcing their role as a major sponsor. The concept transformed the passion of football into an immersive brand experience centered on teamwork, competition, and performance. Architecturally, the stand drew inspiration from Estadio Azteca, with a nearly five-meter-high circular perimeter of structural columns evoking the scale of a stadium. Suspended brand banners referenced championship pennants, while the illuminated Unilever logo in blue neon ensured strong visibility across the exhibition hall.

Inside, a football pitch graphic with green turf defined the experiential core. A central foosball table encouraged interaction and reinforced the World Cup theme, while large LED screens delivered dynamic product and campaign content. Meeting rooms, hospitality areas, and open seating zones supported high traffic and business conversations. Integrated product displays completed the experience, creating a cohesive environment that balanced spectacle with strategic brand presence.