Stand Design and Photography.

For Expo ANAM 2026, Nissin wanted to reinforce its Japanese identity and strengthen its position within the ramen category. We worked closely with the brand to develop a bold exhibition concept that could stand out in a highly competitive environment, using a traditional Japanese arch as the main architectural gesture. This iconic structure became the focal point of the stand, supported by a dramatic red, black, and white palette, illuminated brand elements, large-scale product visuals, and a Japanese-inspired graphic wall that added depth, texture, and cultural reference to the overall experience.

The stand was designed as a two-story structure that balanced brand presence, product visibility, and visitor interaction. The layout included two private meeting rooms, a T-shirt press area, backlit product displays, and a tasting bar positioned at the front to create an immediate point of engagement. Every element was developed to highlight Nissin’s portfolio while creating an immersive environment that felt energetic, memorable, and distinctly connected to the brand’s Japanese heritage.

Original Photos. No AI assistance.