Stand Design and Architecture.

For Mexipan 2026, we developed a 15×18 m pavilion for Rich’s Mexico, designed to bring the brand’s diverse product portfolio and culinary innovation together under one roof. The challenge was to create a versatile space where every facet of Rich’s could shine, while maintaining a cohesive, welcoming atmosphere. Through a thoughtful combination of natural wood, lush greenery, and warm lighting, we created an elegant yet inviting environment that encouraged visitors to explore, interact, and stay a little longer.

The two-story pavilion brought together multiple experiences, from a live innovation kitchen where renowned chefs showcased the versatility of Rich’s products to a café and a dedicated cake exhibition area. Private meeting rooms on the upper level provided space for business conversations, while a recording booth captured interviews with chefs and visitors. Every area was carefully connected to create a natural flow throughout the pavilion, transforming a large-scale exhibition stand into an immersive hospitality experience where culinary creativity, product discovery, and meaningful connections came together.