Branding.

Krudo, which means both raw food and hungover, is the name of a new gastronomic project located in Polanco, Mexico City. Primarly inspired by the food of Veracruz, Krudo is a seafood restaurant with interesting and exotic combinations.

For the visual development of the brand, we wanted to focus on the main ingredients. We also wanted to mantain a minimalist but bold style that attracts the attention of the diners.