Stand Design and Merchandising.

For the launch of Hellmann’s new Flamin’ Hot innovation, we designed a stand made to turn up the heat at Expo Burger 2025. The concept was built around a bold circular structure that immediately stood out within the event, using the brand’s signature purple, fiery orange accents, and dynamic curved graphics to create a high-impact presence from every angle.

The stand featured an illuminated product display at the front, placing the new spicy dressing at the center of the experience, while the back was designed as a photo opportunity with a large-scale product visual surrounded by flames. To complete the effect, we integrated LED lighting throughout the structure and a striking fire graphic across the ceiling, making the entire stand feel like it was literally on fire making it an immersive space created to attract visitors and make the launch impossible to miss.