Branding, Editorial Design, Printed Communication, Signage, and Sensory Branding.

Eloisa Roma is a boutique hotel in Mexico City’s Roma neighborhood, created around a sense of quiet elegance, intimacy, and thoughtful hospitality. We developed the brand identity as a complete visual and sensorial system, building a refined world through a deep green palette, soft neutrals, subtle gold details, and a symbol designed to feel timeless, discreet, and elevated.

The project extended beyond the logo into every moment of the guest experience, from stationery and printed room communication to signage, uniforms, amenities, and digital applications. Each detail was designed to feel calm and intentional, while the sensory branding explored fabrics, materials, textures, and scents to create a hotel experience that feels sophisticated without being loud.