Branding, Social Media, Web Design, and Editorial Design

The Diez Morodo Foundation is a non-profit organization dedicated to promoting social responsibility projects in collaboration with civil society organizations. Through initiatives focused on education, culture, health, and sports, the foundation creates opportunities for vulnerable groups in Mexico, recognizing their integrity and dignity while empowering them to become agents of change within their communities.

We collaborated with the foundation to develop a meaningful and impactful brand identity that reflects its mission, values, and areas of action. The identity was built through a carefully curated typographic system, an abstract graphic pattern, and a cohesive color palette representing each of the foundation’s core initiatives. We also developed an icon system inspired by their values, mission, and vision, creating a flexible visual language that could be applied across multiple formats.

As part of our ongoing collaboration, we also designed and developed the foundation’s 2023 Annual Report. Using the same branding elements, we translated complex information and data into an engaging editorial experience. Through color, shapes, textures, and iconography, the report guides readers through the foundation’s impact, transforming institutional information into a visually compelling journey.